The language of influencing

The language of influencing

Achieve success or avoid failure? Do you work towards or strive to move away from something? This very powerful filter – away from or towards – influences our preparation for, and commitment to, goals and our subsequent likelihood of achieving what we want. Like...
The science of influencing

The science of influencing

If influencing others isn’t luck or magic – could it be science? Robert Cialdini has spent 30 years studying how people are influenced. His work is both compelling and ethical and proven by scientific methodology. In writing his book, Influence: The Psychology of...
Storytelling: an essential part of human nature

Storytelling: an essential part of human nature

“Stories, metaphors, myths and legends, together with their relatives anecdotes, similes and analogies – have all been used as methods for communication and teaching since time began..” Margaret Parkin In her book, Tales for Trainers, Using Stories and ...