by support | Nov 2, 2010 | Uncategorized
“Persuasion is the art of getting people to do something they wouldn’t ordinarily do if you didn’t ask.” Aristotle From ancient Greece to the late 19th Century, building rhetorical skills was a central part of Western education, filling the need to train...
by support | Nov 2, 2010 | Uncategorized
Persuade: (1) cause to believe: convince (2) a. induce b. lure, attract, entice etc. Definition from the Oxford English Dictionary A word can have several shades of meanings and many implications – and not all of the Oxford English Dictionary’s definitions (above) of...
by support | Jul 23, 2010 | Uncategorized
Good colour can help a document but the secret is to apply restraint and follow a few common-sense guidelines. 1.Choose one or two highlight colours that complement the overall document design. Use these colours sparingly but consistently. E.g. for headlines, simple...
by support | Jul 23, 2010 | Uncategorized
“Email, instant messaging, and cell phones give us fabulous communication ability, but because we live and work in our own little worlds, that communication is totally disorganized.” Marilyn vos Savant Countless e-mails are sent every day. In a business context, there...
by support | Jul 23, 2010 | Uncategorized
“What is reading? Most of us think of reading as a simple, passive process that involves reading words in a linear fashion and internalizing their meaning one at a time. But reading is actually a very complex process that requires a great deal of active participation...
by support | Jul 17, 2010 | Uncategorized
“The discipline of writing something down is the first step toward making it happen.” Lee Iacocca Ten Principles of Clear Writing 1. Have a clear goal and purpose for what you are writing and develop a structure and style that suits this purpose: you may wish...
